Brief
Start with what you have.
Raw notes, half-finished ideas, client emails. Drop them in. The clarifier reads everything, asks for what the foundation still needs, and writes the brief. Nothing gets invented.
01
Reads before it writes
Paste ideas, emails, and links, or upload references as images, PDF, and markdown. The clarifier builds on what you give it and asks for exactly what is still missing.
02
A foundation, not a form
No twenty-field template. The brief takes shape as a living document: audience, ground, constraints, references. It stays versioned as the project evolves.
03
Feeds everything downstream
Strategy reads the brief's ground. Production traces back to it. One source of truth from the first thought to the final delivery.
A project that starts on a real foundation never has to ask what it was about.
In the flow
Brief is one room in a connected universe. The work arrives from somewhere and continues somewhere.
